- Client: Touchdown
- Category: Responsive Comparison - UX Design
This is the Home page of a prominent UK travel site. Resorts are the primary travel product of the site, but this page allows search for Cruises and Air travel as well.
- Hero image presents featured Resort special offers/deals
- Robust search functionality allows users to search for Resort, Cruise, or Air travel
- This client's users tend to be compelled by imagery, and they like to browse for travel ideas. For these reasons, sections allow users to browse:
- Featured Resort Deals
- Featured Destinations
- Specific types/categories of travel
- Affiliated Travel Partner companies are listed as clickable links to the travel partner websites.
- A prominent call to action at the bottom of the screen compels users to call the company with any questions.
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